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Eminem's copyright suit against Apple proceedsSubmitted by: kirkland on Tuesday May 18th, 2004 at 03:54 PM EST
The case focuses on a 2003 Apple advertisement for its iPod music player, which depicted a young boy wearing the iPod's trademark white headphones and singing Eminem's "Lose Yourself" aloud. The rapper's music publisher, Eight Mile Style, contends that Apple did not have permission to use the song. Judge Anna Diggs Taylor dismissed a pair of state-based claims but allowed the core copyright case to go forward against Apple, a court official said. Apple's advertising agency, TBWA/Chiat/Day, had unsuccessfully sought permission to use the song, according to the lawsuit. The ad was subsequently posted on Apple's Web site and shown on television. According to the lawsuit, Eminem--whose real name is Marshall Mathers--has never endorsed any commercial product on a national level. To win such an endorsement "would require a significant amount of money, possibly in excess of $10 million," the suit said. » Read full story @ CNet 6 Comment(s) [Create new Comment | Email Story] Eminem is funny and everything, but $10 million for an endorsement? [Reply] If that's what he charges for a product endorsement, so be it. I can't imagine what he'd want to endorse anyway. He's got an image he wants to uphold, and I don't think the iPod (being such a commercial venue) is part of that image.
[Reply] It's funny though because in his new video an iPod mini is there quite prominently.
[Reply] That's crazay. [Reply] One more... for the good guys! [Reply] Marshall stands for what is right and he has a rare trait for a celebrity - balls and guts and justifiable attitude. Thumbs up! Sometimes it takes a famous artist to show the system sucks. Rae, South Africa. [Reply] |
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